The Partnership
Pure Romance is one of the most recognized names in the intimacy category, with a broad portfolio spanning intimacy, personal care, and wellness. Our relationship with Pure Romance dates back to the early 2000s, with the same core team supporting the brand through years of growth and evolution. In 2015, that partnership continued through Terracotta Industries, now Veloura Global.
Today, Veloura Global supports Pure Romance across product development, global sourcing, packaging, compliance, and production—bringing decades of brand knowledge to every project. This long-standing partnership allows us to move seamlessly from concept to launch while maintaining the quality, consistency, and brand identity Pure Romance has built over the years.
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