Water-Based Personal Lubricant
- Designed to Mimic Your Body's Natural Moisture
- Rewetting Formula for Lasting Glide
- Mouth-Watering Flavors for Oral Favors
This is the lubricant every brand needs on their shelf. The Water-Based Personal Lubricant is formulated to mimic natural moisture for a smooth, comfortable glide that lasts. Its unique rewetting formula means comfort doesn't have to end early—if it starts to absorb, a little water or saliva brings it right back to the surface.
Made for vaginal intimacy with a partner or solo sessions with a favorite toy, it comes in a variety of mouth-watering flavors perfect for oral play, or unflavored for daily use—offering gentle relief from the vaginal dryness many people experience due to hormonal changes or medication. A true must-have for any intimacy collection.
Available for private label customization with multiple flavor, sizing, branding, and packaging options.
- Water-Based Formula
- Vegan
- FDA Cleared, ISO Certified
Ready to White Label?
Configure This ProductInterested in Private Label Customization or Brand Identity Mapping?
Schedule Discovery Call- CDPH — Drug Manufacturing License
- CDPH — Medical Device Manufacturing License
- FDA Registered — Cosmetic Facility
- FDA Registered — Medical Device Establishment
- ISO Certified Facility
Product Overview
The Must-Have, Made Better.
Every intimacy collection needs a great water-based lubricant, and this is the one worth building a brand around. The Water-Based Personal Lubricant was formulated to closely mimic the body's own natural moisture, with a unique rewetting formula built in. Just a touch of water or saliva reactivates the glide instantly, so the moment never has to pause.
Unflavored, it doubles as a daily moisturizer—offering real relief for the vaginal dryness so many people experience from hormonal shifts, menopause, or medication. But dryness isn't the only thing it quietly solves. There's a common misconception that natural lubrication is a direct reflection of arousal, and that belief alone can put an immense amount of pressure on the partner with a vagina. It isn't, and it never has been. This lubricant removes that pressure entirely, along with the friction-related discomfort that can show up during any kind of intimacy—partnered, solo, or with a toy—so both partners can stay focused on the experience itself.
The wide range of mouth-watering flavors—plus custom flavor development—make it just as exciting for oral play as it is functional everywhere else.
Research consistently shows that lubricants play a meaningful role in sexual comfort and satisfaction, with many people reporting more pleasurable, comfortable intimacy once one becomes part of the routine. That's not a niche benefit—it's a foundational one, which is exactly why a great water-based lubricant belongs in every collection.
Why Brands Choose This Product
- Broad appeal across nearly every customer demographic makes this one of the highest-velocity, most repeat-purchased products a brand can offer.
- FDA-cleared, pH-balanced formulation provides a strong trust and credibility signal that supports conversion.
- Full condom compatibility (latex, polyisoprene, polyurethane) removes a common purchase barrier other lubricant types can't clear.
- Natural attach-rate product for clitoral and vaginal toys—friction discomfort is a common reason toys go unused, making this an easy, logical add-on at the point of sale.
- Unflavored option taps into an underserved, often-overlooked need around vaginal dryness, extending relevance beyond the typical intimacy-only customer.
- Unlimited flavor customization supports ongoing product line expansion and cross-sell into new SKUs over time.
- Foundational category product—ideal as a gateway item that introduces customers to a brand before they explore higher-ticket products.
Specifications
- Product Type
- Water-Based Personal Lubricant
- Formula Type
- Water -Based
- Net Contents
- 2 fl. oz. / 60 mL • 4 fl. oz. / 120 mL
- Ingredients
- Water (Aqua), Glycerin, Hydroxyethylcellulose, Potassium Sorbate, Sodium Chloride, Sucralose, Citric Acid
- Packaging
- No Exterior Packaging, Clear Polybag, Tuck Box with PET Tray, Rigid Box with PET Tray, Rigid Box with EVA Foam Insert
- MOQ
- 5000 units per SKU
Certifications & Compliance
-
CDPH — Drug Manufacturing License
-
CDPH — Medical Device Manufacturing License
California Department of Public Health license authorizing a facility to manufacture medical devices in compliance with California requirements.
-
FDA Registered — Cosmetic Facility
FDA facility registration indicating the cosmetic manufacturing facility is registered with the U.S. Food and Drug Administration.
-
FDA Registered — Medical Device Establishment
FDA establishment registration indicating the facility is registered with the U.S. Food and Drug Administration to manufacture, process, or distribute medical devices.
-
ISO Certified Facility
Complete the collection
Ready to configure this product?
Schedule a discovery call to discuss your brand vision and explore every customization option in detail.